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Behaviour Patterns and Development Approaches of Small Enterprises
Bumberová, Veronika ; Blažek, Ladislav (referee) ; Mikoláš, Zdeněk (referee) ; Tvrdoň, Oldřich (referee) ; Koráb, Vojtěch (advisor)
None of the company, including small businesses, if they want to survive in the current dynamic environment and growth, can not remain static, so some level of adjustment, improvement or change becomes an essential part of operating a business. In order for organizations to grow and survive in the current environment, they must respond to external and internal stimuli and develop systematically. Over time, organizations have developed a strong and persistent pattern of behavior. The aim of the dissertation thesis is to identify and explain the development approaches of small enterprises from the chosen service sector in the Czech Republic through strategic and other internally realized organizational changes and capturing the overall patterns of behavior in the form of the interactive effect of the attributes of the development of these enterprises. The thesis is based on the literature on corporate behavior in organizational theory and the subcategory of organizational changes due to the focus on aspects of decision making in organizations in a changing environment that deals with issues related to the different nature, context and process of change and their proactive or reactive character. The thesis is based on the researcher's pragmatic attitude in the form of a mixed research strategy implemented by a combination of quantitative and qualitative research on a sample of small firms falling under the category of knowledge intensive services. Based on the triangulation of the empirical data obtained from the questionnaire survey and the outputs in the form of a comparative case study on the two most represented in this category representatives (IT services and architectural activities), the results are presented with a view to answering the research questions and objectives stated in this work . The outputs of the dissertation identify specific developmental approaches in the behavior of the Czech population of knowledge intensive services as subsets of SMEs and also reveal the content of the context between the individual attributes of the development of these companies. The results of the research bring practical and theoretical benefits, which are discussed in the conclusion of this work.
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Business Plan Proposal for a Small Enterprise Offering Financial and Mortgage Services
Placr, Adam ; Pražák, Petr (referee) ; Konečná, Zdeňka (advisor)
This thesis focuses on the establishment of a small business in which financial and mortgage specialist’s work. The main objective of this thesis is, based on the current situation on the financial consultancy market, an analysis of the external environment and a research in establishing and developing a company, to draw up a proposal, using the PERT method, for a procedure for establishing a small business for the financial and credit specialists, such that it is viable and competitive.
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PRACOVNÍ ÚRAZY: Správná praxe pro malé a střední podniky
Hrubá, Kateřina
Tato příručka je určena zaměstnavatelům, zvláště těm s menším počtem zaměstnanců, u kterých nepůsobí odborně způsobilá osoba k zajišťování úkolů v prevenci rizik. Shrnuje základní práva a povinnosti v oblasti pracovních úrazů – zaměstnavatelů, zaměstnanců, orgánů inspekce práce a pojišťovny, u které je zaměstnavatel pojištěn pro případ své odpovědnosti za škodu způsobenou pracovním úrazem nebo nemocí z povolání. V příručce jsou uvedeny případy konkrétních úrazů z praxe, u kterých lze někdy obtížně rozlišit, zda jde o pracovní úraz, či nikoliv, a jak se řeší. Některé příklady těchto netypických pracovních úrazů jsou doplněny o citace z judikátů Nejvyššího soudu ČR. Část je věnována také statistice pracovních úrazů v České republice. Závěrem je uveden výčet právních předpisů, které se k problematice vztahují. Obsahem příručky není právní úprava školních úrazů a ani nemocí z povolání.
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Business Plan Proposal for a Small Enterprise Offering Financial and Mortgage Services
Placr, Adam ; Pražák, Petr (referee) ; Konečná, Zdeňka (advisor)
This thesis focuses on the establishment of a small business in which financial and mortgage specialist’s work. The main objective of this thesis is, based on the current situation on the financial consultancy market, an analysis of the external environment and a research in establishing and developing a company, to draw up a proposal, using the PERT method, for a procedure for establishing a small business for the financial and credit specialists, such that it is viable and competitive.
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CRM Software Market in Czech Republic
BAJER, David
This thesis is focused on CRM software suitable for small-sized enterprises. The main goal of this work is to identify CRM software available in the Czech Republic and finally, provide a recommendation of an appropriate solution for small-sized enterprises. As sources for the identification of CRM software available in the Czech Republic the internet software databases SystemOnLine.cz and Vyber-CRM.cz were used. The problem is, that they contain software suitable for small-sized but also for medium and large-sized enterprises, therefore, there were selected those that match the target group according to certain criteria such as price, cloud solution, possibility of expansion and mobility. The selected CRM software was analysed, rated and compared afterwards. The software was compared according to 3 criteria. The first one is annual price for 10 users, the second is value added that contains for example manuals, trial version or phone and e-mail support. The last criterion is user experience. For user experience comparison a method called System Usability Scale was used. On the basis of the results of the previous comparison CRM software with the best ratings was chosen and then suggested for the small-sized enterprises.
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External communication of small enterprises: A Case Study of Velvet Bakery Prague
Severová, Daniela ; Koudelková, Petra (advisor) ; Vranka, Marek (referee)
Comprehensive and complex communications, which are aligned with the values of a business, play a pivotal role in the functioning of every business. As stated in the introduction, the aim of my bachelor's thesis was to analyse Velvet Bakery Prague's principle communication channels critically as well as in terms of content, plus come up with possible proposals for the streamlining of these. The results indicated a tendency for Velvet Bakery Prague to adopt a more intuitive approach to communications rather than viewing the communication mix in a comprehensive and strategic manner. While the company is able to reach its target audience, shortcomings were noted in terms of exploiting the possibilities offered by the communication tools. A detailed analysis of Velvet Bakery Prague's individual communication channels revealed certain trends which subsequently allowed me to make recommendations for their future communication strategy. Certain reservations were detected in terms of collecting visitor feedback from events which the owners attend with their company as well as the absence of a contact database including data on customers who had made previous purchases with the company. Direct marketing may offer the company a further opportunity to reach potential customers in a more cost effective manner...
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The strategic management in small enterprises in the field of services
MAŘÍKOVÁ, Monika
The aim of the dissertation was to specify and define the strategic management in small enterprises in the field of services. Based on the information gathered, determine the level of strategic management in small service enterprises and propose a general model of strategic management for them. The questionnaire survey method, accompanied by semi-structured interviews with representatives of the company management, statistical methods and contextual analysis were used to meet the target. In order to determine the level of strategic management, a composite indicator of the strategic management implementation level was created based on selected strategic management characteristics (LSM) identified on the basis of literature studies. Based on the points earned, enterprises were divided into three groups, namely: strategically managed, partially strategic, and strategically not managed enterprises. Further, the LSM indicator was determined in relation to the legal form of business, the business focus (scope) and the size of the enterprise (number of employees). Research results show that the level of strategic management in the enterprise depends on the size of the enterprise (the number of employees) and on the contrary doesn't depend on business activity and the legal form of business. Added value to the created model is proposed "checklist", which serves entrepreneurs as a simple guide in implementing strategic management.
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